The 21 Early Days Challenge

“What is wrong with you?”, “Why would you do that to yourself?”, “What could that possibly do for you?” were some of first things friends and coworkers would say to me once I told them I was doing this challenge. I first learned of the challenge through a TED talk featuring Filipe Castro Matos. The challenge was simple: wake up at 4:30am for 21 days. So why do it? To get my life on track, follow the habits of great CEOs in the hopes I get some of their fairy dust, optimize my life, and just challenge the “norm”.

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